Evaluation

Overall, I am very pleased with the outcome of our project which seems to have a professional element to it. Despite a few negatives, the music video definitely matches the expectations we had when planning this. I think the song by Athlete is perfect for the idea of the video which makes it easier to watch for the audience. The amount of footage we had to work on is in my opinion the reason why we were successful when undergoing the music video. We filmed over 30 minutes of footage that we thought was worthy to be included, therefore it was just a case of selecting our favourite clips to use in the video. This was a benefit as it gave us a variety of shots and ideas to experiment with.

Certain features such as the flashing of the lights when I walked up the stairs worked particularly well highlights the different effects we could use to add authenticity to our production. I am also impressed with how the shot when the camera moves down stairs then out of the house works. We added tempo and reversed the clip to match the increase in tempo of the song. This was so effective because it is not too noticeable that we added effects, proving that it does not appear unnatural.



Generally, the audience feedback was mostly positive when showed to our peers. The shots we included in our video were praised highly and the parallel narrative idea was also appreciated by the audience. Comments were made on the authenticity of the project and the way in which we portrayed the character. However, we gained a few negative points which included errors when word syncing as we struggled to edit every word perfectly to make it look like the character was singing along with the song. Also a certain inset shot which zoomed in on the character's both eyes was not a popular selection, although we decided to keep this in as it shows a variety in shots and further focuses in on this person. It also shows the audience how observant he is of the house and therefore how important it is to him.



Extreme close-up of main character showing his importance in the video





The CD cover had also a positive feedback with very little criticism about it. The shining effect had a positive reaction to it and the back page of the cover caused high amounts of interest from others. The position of the heading however was slightly queried which we took into consideration and decided to make it more central. The web page also had an excellent response especially because of the quality of graphics and special effects. The photographs on the site show the viewer how the site links to the rest of the project and our peers noticed this. The only criticism was the spacing of the headings, which looked uneven in places. We felt this was fine the way it was as there was a certain number of spaces between the headings and they filled two lines.