Monday, 6 July 2009

1.3 Music video timeline

1941: A new jukebox is released which plays short video clips of music. They were called Panoram Soundie and available in the bars and clubs in USA. Thousands of soundies were made, mostly of jazz musicians and comedians. They were very popular but faded during the second World War.

1956: A wave of 'Rock and Roll' films begin to hit Hollywood which were feature lengths productions. This was shown in front of box office audiences. Dj, J.P. Richardson was the first to convert the phrase into 'music videos'.

1962: Gigantic shows such as Top of the Pops and Ready Steady Go start as band vehicles and became huge hits

1964: The Beatles star in A Hard Day's Night directed by Richard Lester and was presented as a documentary. This had a huge influence on the style of the genre visually. Sequels were then made in following years.

1966: Bob Dylan stars in the famous Subterranean Homesick Blues which is a very iconic video in history. The footage showed him holding pieces of card which have the lyrics what he is singing to. The idea was simple but very affective.

1966-67: The Beatles continue to release promotional films including 'Paperback Writer', 'Rain', 'Penny Lane' and 'Strawberry Fields Forever

1969: Independent music clips came out of fashion because bands preffered to perform in television shows which gave a better visual affect.

1970: The record industry realised that this TV shows were a great way to promote bands and acts. Short 'promos' were encouraged to be released to replace the live performances. This was even more beneficial for the artist and giving even more visual affect to the audiences watching on television and at the studio.

1973: The first of 46 'Schoolhouse Rock' music videos were showed on Saturday morning television

1975: Bruce Gowers made a promo video for Queen's single Bohemian Rhapsody. It was first shown on Top of the Pops and is famous for being taped and edited entirely on a videotape.

1979: The first music video to involve computer animation was "The Day My Baby Gave Me a Surprise" by Devo which was the same year in which computer animation was used in video games.

1980: David Bowie released Ashes to Ashes which was a trademark videos of the early 80s

1981: MTV is launched. It was the first 24 hour music channel and was available on satellite television, it rapidly become successful and become a influence on the culture of teenagers.

1984: Thriller by Michael Jackson was a short film released which is to date, the biggest selling VHS of all time. It changed the concept of videos forever.

1985: Madonna releases Material Girl which bases on its intertextuality on 'Diamonds are a girls best friend' by Marilyn Monroe

1989: Like a Prayer was also released. Despite its controversy, it was hugely successful

1990: The first 3D music video was produced called 'Love Can Build A Brigde' performed by the Judds

1995: This saw the release of the most expensive ever video by Michael Jackson which also starred his sister Janet. With the help of MTV, it was clear how much the muisc video industry has changed since its beginning in the 1960's. Michael Jackson and Madonna were the most popular video artists of their time.

1996: Smashing Pumpkins launched their video for Tonight Tonight which was one of the first videos to be based on an earlier film 'A Trip To the Moon.

2002: MTV Hits is launched as MTV2 is showing gradually less videos. Many more channels have been introduced.

2008: 3D music videos made by David Meyers and Missy Elliot for her single Ching-a-ling

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